In my opinion, the verbs in the quote can be define as useless. it is because if you have a crush on a girl, and you only winking to her while you are standing in the dark, come on guy, its so useless. She can't even see you, how come you would expect her to response by your winking? Unless, you being brave enough to stand under the light and winking at her when she walk pass by you. Or, if you are having so much guts inside yourself, you can say 'hi' to her and see what is her response to you. It is call, you are taking a risk. It may be worth or not, but at least you have give your best shot.
Well, the situation can be similar in the marketing and advertising world. When you are planning to start a business, you should have your own business plan that complete with the advertising idea. The advertisement might consist some information about your product. In term of marketing your products or services, you have to advertise them to the consumers as well as they can know the existence of your products or services in the market. There are lots of medium that can be use for advertising such as electronic and printing media. By choosing the correct channel or medium to advertise, you might attract the correct targeted consumer. For example, your product is an air-conditioning system. then, you should advertise well your product to the consumer as there are lots of other brand of air-conditioner in the market. They also can know more about your product through your advertisement.
By using advertising also, you should be ready to take any risk of success or failure. Good advertisement might contribute you to success and selling of your product or service. Gaining profit can help you widen your business and advertisement in the future.
So, make sure that you know what you are going to do and predict what will happen in the future. Wink your eye as there are a ton of ideas inside your head. Do not afraid to take any risk because of risk can be your path to succeed or the best teacher for your failure. At last, Business and Advertising are inseparable.. :)